Archive for December, 2009
On-page Search Engine Optimization - Meta-Tags
By Admin on December 26th, 2009
On-page Search Engine Optimization - Meta-Tags
Apart from having a domain name that accurately reflects what your site is about, the other main on-page SEO requirement is to have accurate meta-tags, which are elements of the underlying page code that the search engine robots will look for when they visit.
At one time, meta-tags were the #1 most important aspect of SEO, but because many SEO specialists and experts were able to manipulate meta-tags in a way that the search engine people did not like, their value has now been significantly demoted. Indeed, it is generally believed that Google (who are, after all, the number one search engine, commanding just short of 70% of the global search market) pay absolutely no attention to meta-tags. (Learn how you can sell website to earn money from internet.)
However, that leaves 30% of the search engines that do use meta-tags, and it is therefore to your advantage to make sure that they are properly formulated.
The way you would do so will to a certain extent depend on the kind of site that you have built.
If you have coded the site in HTML, then you need to create tags that should look like this:
This is just a sample of the kind of information that you would include in the meta-tags. Fortunately, even if you need to create meta-tags for an HTML page, there are a couple of free meta-tag generators at SEOTools and Free-Webmaster-Tools that you can use to generate perfectly acceptable meta-tags quickly and easily. (Check out this site on how to sell a website at flipmastery.com.)
If on the other hand you are like many other web masters who have a WordPress based site under their SEO-friendly domain name, you should download and install the All-in-One-SEO-Pack plug-in as this will automatically create all of the meta-tags you need.
6 Costly Mistakes Affiliate Marketers Make In Their Careers
By Admin on December 26th, 2009
6 Costly Mistakes Affiliate Marketers Make In Their Careers
It’s always one of those I can’t believe its true moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping. They immediately jump on board, forgetting to perform their due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes. They are yet to be millionaires. Here are some mistakes and tips on how to avoid them. (For more detailed information on flipping websites as a way to make money on the internet.)
1, Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
2, To Many Programs: Avoid the temptation to subscribe to too many programs. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programs at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programs at the same time to enable you turn your hard work into cash. (For great information on getting targeted traffic for making money on the internet.)
3, Wrong Choice Of Program: When it comes to choosing affiliate programs, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programs that offers products that might not interest people means no commission or money for you. If you join a program that offers products that are hot you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.
4, Generalized Marketing: Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate program goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.
5, Organic Traffic Only: Another mistake most affiliates makes is the idea of generating only organic traffic. This form of traffic that is naturally generated by a website, is a myth. There is no such thing! Organic traffic is the one that is created by the website naturally. This concept is nothing but a fairy tale story and this is not a reality.
6, Link Exposure: Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won’t click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.
There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.
Off-page Search Engine Optimization-Article Marketing-LSI
By Admin on December 24th, 2009
Off-page Search Engine Optimization-Article Marketing-LSI
However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.
Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.
More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)
The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.
To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.
According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.
There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.
So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.
However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)